Channel Partner Private Offer (CPPO) enables Independent Software Vendors (ISVs) to authorize Channel Partners to receive wholesale pricing on
their software and professional services.

This feature allows Independent Software Vendors (ISVs) to authorize Channel Partners to own and maintain the financial and contractual relationship
with customers in AWS Marketplace.

Channel Partners can use the authorization to customize pricing, duration, end-user license terms, and additional services they may wish to include.
Once the offer has been created and extended, customers can subscribe to the offer through their AWS Marketplace Management Portal.

Customers can purchase software solutions and professional services in AWS Marketplace, directly from Channel Partners, helping customers to leverage a Channel Partner who has knowledge of their business, localized support, and expertise, and receive the same fast and friction-free purchase experience they’re accustomed to in AWS Marketplace.